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Louise has over 30 years’ experience in the fashion and beauty industry. Her professional expertise spans many years as an art director and educator for beauty brands including L’Oreal, Schwarzkopf and Redken. She has worked on shows and photoshoots across the globe and has twice won the British Hairdressing Awards for her distinctive cutting style.
Inspired by a less-is-more ethos, Louise’s passion is natural beauty with a subtle, sexy edge. Her styles focus on flawless skin and hair, with effortlessly beautiful cuts that require minimal styling. Each look is produced with premium products, including organic and sustainable lines. All draw out an individual’s style to create a feeling of beauty and confidence from within.
Louise’s love of Ibiza brought her to live on the island in 2005. She now works across the Balearics and internationally.
Alongside her individual styling work, Louise has also created the Louise Maxwell Collective, a curated team of expert style, beauty and wellbeing professionals.
365 Productions, Alana Productions, Amal Clooney, Amanda Wakeley, Amber Le Bon,
Cindy Crawford, Charlotte Tilbury, Clara Paget, David Guetta, Deliciously Sorted, Golshifteh Farahani, Idris Elba, Jack Savoretti, Jade Jagger, Jessica Simon, Jodie Kidd, Loft Studios, Meg Matthews, Melanie Blatt, Natalia Vodianova, Pete Tong, Rosetta Getty, Sarah Brightman, Solomun, Tamara Beckwith, The Shop, Zoe Ball
Editorial
Assouline, Condé Nast Traveller, Company, Glamour NL, Grazia, GQ, InStyle, Le Monde, Marie Claire, Red Magazine, The Sunday Times Style, Vogue
Advertising / PR
Alice Temperley, Barbara Bonner, ba&sh, Chasin’, Chiemsee, Ciroc, David Guetta, De La Vali, Derek Rose London, Essie, Heidi Klein, H&M, Ibiza Rocks, Jerome Dreyfuss, Lara Bohinc, Lily and Lionel, Loewe, Martini, Mimi Holliday, MTV, Nina Ricci, Pacha, Pikes Ibiza, Reiss, Renault, Stella McCartney, The White Company, Vanessa Sposi
Photographers
Alan Sim, Anders Brogaard, Benjamin Wheeler, Bryan Adams, Dan Emmerson, David Titlow, Denis Boulze, Diana Gomez, Gypsy Westwood, Harley Weir, Iain McKell, Jane Mcleish-Kelsey, Jon Compson, Laurie Bartley, Maria Simon, Pascal Chevallier, Phillip R Lopez, Robert Astley Sparke, Steve Emberton, Tim Beddows, Tracey Taylor, Wolfgang Mustain