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Louise has over 30 years’ experience in the fashion and beauty industry. Her professional expertise spans many years as an art director and educator for beauty brands including L’Oreal, Schwarzkopf and Redken. She has worked on shows and photoshoots across the globe and has twice won the British Hairdressing Awards for her distinctive cutting style. 


Inspired by a less-is-more ethos, Louise’s passion is natural beauty with a subtle, sexy edge. Her styles focus on flawless skin and hair, with effortlessly beautiful cuts that require minimal styling. Each look is produced with premium products, including organic and sustainable lines. All draw out an individual’s style to create a feeling of beauty and confidence from within.

Louise’s love of Ibiza brought her to live on the island in 2005. She now works across the Balearics and internationally.

Alongside her individual styling work, Louise has also created the Louise Maxwell Collective, a curated team of expert style, beauty and wellbeing professionals.

Amal Clooney, Amanda Wakeley, Amber Le Bon, Ben Howard, Cindy Crawford, Charlotte Tilbury, Clara Paget, David Guetta, Demi Rose, Golshifteh Farahani, Idris Elba, Jack Savoretti, Jade Jagger, Jodie Kidd, Meg Matthews, Melanie Blatt, Natalia Vodianova, Pete Tong, Rosetta Getty, Rosie Huntington-Whitely, Roisin Murphy, Sarah Brightman, Solomun, Tamara Beckwith, Vittoria Ceretti, Zoe Ball



Assouline, Condé Nast Traveller, Company, Glamour NL, Grazia, GQ, InStyle, Kaleidoscope Magazine, Le Monde, Marie Claire, Monocle, Nativ, Puss Puss Mag, Red Magazine, Square Mile, The Sunday Times Style, Vogue


Advertising / PR

Alice Temperley, ba&sh, Charlotte Tilbury, Ciroc, De La Vali, Derek Rose London, Donata Davidoff, Essie, Gimaguas, Heidi Klein, H&M, Jerome Dreyfuss, Lara Bohinc, Lily and Lionel, Loewe, Marella, Martini, Mimi Holliday, MTV, Nina Ricci, Pacha, Pikes Ibiza, Reiss, Renault, Stella McCartney, The White Company, Vanessa Sposi



Ana Lui, Anton Gottlob, Benjamin Wheeler, Bryan Adams, Dan Emmerson, David Titlow, Denis Boulze, Diana Gomez, Frida Marklund, Gypsy Westwood, Harley Weir, Iain McKell, Jon Compson, Laurie Bartley, Lola Banet, Maria Simon, Pascal Chevallier, Phillip R Lopez, Robert Astley Sparke, Steve Emberton, Tim Beddows, Tracey Taylor, Wolfgang Mustain

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